mdh / showroom 2017
Lo showroom aziendale MD H, progettato in collaborazione con Carla Bianchet, è la naturale conseguenza dell’attività di direzione creativa svolta per l’azienda tra l’estate del 2016 e la primavera del 2017. Le atmosfere rarefatte e i cromatismi tenui riferiscono direttamente ai mood fotografati da Paolo Contratti nei set per i quattro cataloghi di prodotto. I box sono una rappresentazione quasi impalpabile di aree espositive ridotte al minimo, dove il prodotto diventa protagonista grazie ai materiali e alle cromie. Lo spazio di circa 700mq è stato diviso in zone day e night e si completa con un’area centrale dedicata alle presentazioni e un box per i meeting con i clienti.
The MDH company showroom, designed in collaboration with Carla Bianchet, is the natural outcome of the creative management activities carried out on behalf of the company between summer 2016 and spring 2017. The subtle atmospheres and soft colours directly reflect the moods photographed by Paolo Contratti in the sets for the four product catalogues. The booths are an almost impalpable representation of exhibition areas reduced to a minimum, where the product becomes the protagonist thanks to materials and colours. The space, covering about 700 sq.m, has been divided into day and night areas and is complemented with a central area dedicated to presentations and a booth for meetings with clients.
PROJECT: ruga.perissinotto and Carla Bianchet
PHOTOGRAPHY: Paolo Contratti
STYLING: Carla Bianchet
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